Physical Therapy Client

Social Media & Paid Advertising

The client: The Physical Therapy Client is a boutique physical therapy practice founded by female physical therapist, specializing in pelvic floor therapy, prenatal and postpartum care, youth athletic performance and injury prevention, and golf performance (Titleist Performance Institute certified).

The challenge: A highly specialized practice with multiple distinct patient populations such as new moms, youth athletes, women with pelvic health conditions, golfers, each requiring different content, different framing, and a different emotional entry point. The goal was to build brand awareness and patient trust while keeping ad spend efficient for a small healthcare practice.

What I created: Instagram and Facebook content and paid ad campaigns across all service lines, including patient education content on pelvic health, postpartum recovery, and youth injury prevention; provider credibility content; service launch announcements; and testimonial-based social proof.

90-day results (October 2025–January 2026):

Paid (Meta):

• Reached 69,000 people (+319%)

• 142,000 impressions (+529%)

• 3,100+ clicks

• $0.40 cost per click — well below the healthcare industry benchmark of $3–5+ CPC

• $8.80 CPM

• $1,243 total ad spend

Organic Instagram:

• Followers up 111%

• Engagement up 525%

• Content views up 1,736%

Educational content on pelvic health, postpartum recovery, and youth injury prevention consistently drove the strongest engagement — confirming that education-first content builds the most durable trust with healthcare audiences.