LifeData

Content Program, Strategy & Research

The client: LifeData is an ecological momentary assessment (EMA) platform used by medical and psychological researchers to collect real-time behavioral and health data from study participants. Their clients are academic and clinical research teams at institutions including Harvard, CHOP, Mass General, Cleveland Clinic, Oxford, Cambridge, and UCLA.

The challenge: When I joined, LifeData had no content program. Their audience — academic researchers and clinical trial teams — is methodologically sophisticated, peer-influenced, and deeply skeptical of marketing. They make purchasing decisions based on scientific credibility, not ad spend. The content had to earn their trust, not just their attention.

What I built: I developed and executed a full content strategy from the ground up, including:

• In-depth blog content on EMA methodology, study design, and real-world research applications

• Infographics explaining assessment frameworks for academic and clinical audiences

• Animated case study videos featuring real researcher workflows

• Webinars for the research community

• Ebooks and downloadable resources

• A complete website redesign

I also co-authored a peer-reviewed paper on ecological momentary assessment and intervention, published in Frontiers in Psychology, which has been cited 129+ times and became one of the most credible pieces of content associated with the platform.

The outcome: LifeData holds first-page organic search rankings in its field today. Revenue grew 4x in six months through content-driven inbound combined with improved pipeline management. The program established LifeData as a trusted resource in a research community that rewards rigor.